Four Ways To Market Your Business with Foursquare:

1.      Check-in Specials: When users check into your location at a certain number of check-ins they receive a discount or prize. (e.g. Free appetizer at 5^th, 10^th, and 15^th check-in)

2.      Wildcard Specials: Announce a special at random for any user who checks-in (e.g. Free t-shirt with purchase for each user checked it today)

3.      Frequent Specials: Similar to check-in specials, frequent specials are available to users at a pre-determined number of check-ins (e.g. Save 10% at every 4^th check-in)

4.      Mayor Specials: The person who has earned the title of Mayor through Foursquare check-ins during a specified time period can receive a discount or prize. (e.g. Mayor during a disclosed 30 day period receives free tickets for front row show of their choice)

Foursquare users have the option to share their check-ins with their Facebook and Twitter network streams increasing your potential reach. Users leave suggestions and tips on Foursquare letting other users know products and brands they feel are dependable and worth being a patron to.

The site allows businesses to get real-time stats such as most-recent visitors, most-frequent visitors, the time of day people check in, total number of unique visitors, and gender breakdown of customers.

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Mobile devices, mobile phones and PDA’s are one of the last great frontiers of viral advertisement opportunities. However, we have become experts at filtering everything, our air and water, our e-mail and pop-ups, and our mobile devices as well. We are good at filtering.

The very idea of unwanted advertising streaming through our Blackberries is abhorrent. Mobile devices are the ultimate opt-in medium and, therefore, a great way for marketers to connect with users…if that’s what the users want. “WANT” is the key word here. How should marketers approach the medium?

There are three main ways to achieve this. They are:

1. Offer exclusive content. Anyone can offer ring tones. It’s the unique content, such as exclusive mobile images of new brand concepts, that drives interest and calls them out in other media like e-mail campaigns, newsletters, websites, etc. So a wireless campaign is most effective when it offers exclusive content for wireless devices.
2. Make it useful and timely. Think about what would be handy and helpful to have on a mobile device. Last year, for example, Food Network enabled Sprint customers to download shopping lists for their Thanksgiving dinners. There was a lot of “Sprint-envy” going around among non-sprint customers.
3. Clearly define objectives. Usually, one of two business objectives drives successful mobile experiences: incremental revenue of brand intimacy. On the intimacy factor, a text message usually takes priority over almost any other form of communication. Why? Because we haven’t yet been saturated with mobile spam, and this is what causes us to prioritize wireless messaging over voice.

Mobile marketing has been out there for a while but we marketers have new territory to explore. Video offers fantastic opportunities for engagement. Consumers already bypass their filters for highly useful or entertaining content and will do so for rich exclusive, compelling content.

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