Are you putting to use your best social media optimization practices?
In Part I we covered aspects 1 – 5. Read Part I. In this post we will cover the remaining 4 key aspects to your SMO success.
6. Create Content
I’m sure you’re thinking ‘duh, Monyelle’, I did too. Yet, it is necessary. It amazes me how many people are out there not creating content and dumbfounded they are not getting traffic or sales. You do not have to re-create the wheel, but you have to be active on social media in order to see results. As I mentioned earlier, write a blog post then link it to a page on your site that correlates to the content and a service you offer.
7. Be Real
How do you explain this one? Does it need an explanation? People see through fake persona’s. Your potential audience will not become your supportive community if you are not authentic in what you do. Do not pretend to be interested in a niche you do not like and do not market to an audience you do not want to actually work with. This is your business. You do have a say who you work closely with.
8. Develop a Strategy
I regularly advocate every business develops a marketing strategy that includes social media. Clear goals and objectives are vital to the success of your strategy. Social media is no different. Think about what quantifiable objectives you want to achieve with social media and add it to your strategy. Set start dates and deadlines. Make sure it is clear each employee’s role in the strategy before you begin to implement.
9. Make SMO Part of Your Process
Most of us are familiar of the importance of good SEO. We may not know how to do the best SEO tactics, but we are aware it needs to be done. The same principle applies to SMO. Again, make it clear each role that is a part of the strategy and how each activity can encourage SMO.
Although the social media is constantly changing, it remains consistent that it is influential and your participation can help you achieve business and marketing goals. A successful campaign is not just about the platform used to market, but the idea and strategy behind it.
I love feedback! What other suggestions for social media optimization would you add? Also, if you liked this post, please hit the share button!
For hands on Social Media Optimization training be sure to read more about the new program launching February 1st “My Time to Market”.